
In 2001, our unaided awareness was 5%, and our revenues were $320 million. By 2008, awareness grew to 37% and revenues to over $1 billion. I credit a lot of that revenue growth to brand building and I credit a lot of the brand building to CCFC.
Ed Russ
Chief Marketing Officer
Grant Thornton
Mike Cheney
Creative Director/Art
Mike is a founding partner of CCFC, and directs the art and graphic output for the agency. While his most satisfying accomplishments are the success of the marketing programs of his clients, he has won many creative awards including first prize in the Athena Awards (best newspaper ad in America), a Silver Hugo at the Chicago International Film Festival and a Bronze Lion at the Cannes Film Festival.Mike began his career at J. Walter Thompson in Chicago where he worked on the famous Uncola campaign for 7up, as well as Kraft, Pillsbury and Schlitz Beer. As a partner and creative director at Tathum RSCG for seven years, he developed campaigns for Proctor & Gamble, Continental Baking (Hostess and Wonder Bread brands) and Ralston Purina. He created the highest recalling spot in the history of the Coast Soap brand.
Mike did his undergraduate work at Boston University and was awarded a full-tuition scholarship to the University of Illinois where he received his Masters Degree. He also taught color theory and basic drawing to architecture students for two years at the University of Illinois.
